Top 5 Beauty Retail Apps in France Q2 2024

The performance of the top 5 beauty retail apps in France during the second quarter of 2024 showcased a range of trends in downloads and weekly active users. Below is an overview of how these apps fared.

SEPHORA - Maquillage, Parfum saw a fluctuating trend in downloads, peaking at around 30K in the week of May 6 and ending the quarter with approximately 23K downloads in the final week of June. Weekly active users also experienced ups and downs, reaching a high of nearly 155K in early May before concluding the quarter at about 145K.

Nocibé experienced a peak in downloads at approximately 17.7K during the week of May 13, before dropping to around 11.3K by the end of June. Weekly active users showed a significant increase mid-quarter, peaking at around 34K in late May, and then stabilizing at approximately 27K towards the end of June.

Beauteprivee - Ventes privées had a steady stream of downloads, with a peak at about 10K in late April. The app's weekly active users grew steadily, reaching nearly 107K in late April and maintaining a stable level around 97K to 100K throughout the rest of the quarter.

Marionnaud – Beauté & Soins had a relatively modest performance in terms of downloads, starting at around 3.4K in early April and peaking at about 4.6K in mid-June. Weekly active users data was not available for this app.

Notino: profumi e cosmetici showed a consistent download pattern, peaking at around 4.9K in late April and ending the quarter with approximately 2.4K downloads. The app's weekly active users peaked at about 25.8K in late April and tapered off to around 20.5K by the end of June.

These insights are based on data from Sensor Tower, where more detailed analytics and trends can be explored.